We know, we know…it’s not our lastpost of the year, but it’s close to it! We figured it would be good for anyone looking into getting published to get the heads up: the results are in, publishing trends are here.
Before we get started though, we want to direct you to the source in which the general info comes from. Opinions and advice are ours! But check out this blog/publishing service.
Let’s get right into it!
First and foremost, is the decline in reading going to push writers away from publishing their work?
We vote a big fat NO. Reason being, we see the decline in reading as a way to push writers to treat their work with care (and to get into e-Pubbing, but we’ll discuss in a second.) Getting all the pre-publication shenanigans out of the way is something so many people don’t truly pay attention to – so maybe, it’s time we give our precious work some TLC and hire a few people to take a look at what we’ve got.
Print books remain #1. What does this mean for you?While everyone (or maybe it was just me) believes that eBooks are the only way to read now, we come here to confirm: this is not true. Print books remain the champion of reading (even if less people do the act of reading.) Now, before you comment and say, “getting my book printed will cost so much money” or “I can’t seal the deal with PRH or Tor or any of those big publishers!” Don’t forget about print-on-demand: the most efficient way for a self-published author to get their book in physical format! So you can still make your way into the print market without a major publishing deal (sorry, big guys.)
Audiobooks are still on the rise!
We love audiobooks here at HRM. We talk about them enough to say we’re not surprised they’ll continue to rise come the new year.
We’ve talked about it once, we’ll talk about it again: hybrid/collaborative publishing is important and will continue to rise in popularity in 2019. Why should it be important to you?Hybrid publishing and collaborative publishing are important mediums to self-published authors (or writers looking into self-publishing.) We want the quality of a major publisher (you know, the big tough editors and the fantastic printing jobs) but since deals from them are far and few between, we need an alternative. An alternative where we have creative flexibility and control over the work in question. These mediums are just that. They provide the quality care to your work as well as giving you the power over it – with consideration, of course. Major publishing houses ensure a bigger paycheck, but why not get your foot in the door to start?
Marketing is your best friend.
We talk about marketing a lot on this blog. It’s an important part of being a writer/author who wants exposure. If you’re interested in keeping up with a variety of marketing tactics, just use the search bar for this blog and we guarantee you’ll come across something.
A little late to the BookExpo train, but we’re here to update you all on one of the most important parts of our day.
In our opinion, the best panel we attended was the impromptu one. Long story short, the panelists who were supposed to be in attendance and speak got stuck somewhere else and two agents took over halfway through the wait.
One of the most talked about points of the conversation was about metadata. In book publishing, metadata was stressed so much and we’re here to help you understand why.
What is metadata?… I asked myself the same thing. I knew it had something to do with the discovery of online destinations, but I didn’t know the breakdown. Book metadata, specifically, consists of the details that help the exposure of your novel on the internet. But what does it consist of? Let’s talk about that.
Before the publication of your novel, you should consider opening up another document and writing out three basic points:
Keywords / key phrases
Book description using keywords
Author bio, using keywords
Do you see the common trend? I do. Keywords.
Keywords will become your best friend and your book’s best friend. But stay away from the generic words and “less important” ones. Your work could easily get lost or misplaced on the internet. Double check those words on a search engine to see what comes up. If it is similar to your work, then you hit the jackpot.
Your list should be narrowed down to 10 – 20 words. You’ll be able to use this same tactic for the book description and author bio to reach a max audience.
To continue to thrive in the market, revisit this and re-brand yourself every so often. When you do this, you’re re-entering the market to a new wave of potential readers and fans.
Another year is upon us. We all have a new “to-do” list, a new set of goals, and new adventures awaiting our arrival. Thanks to our friends at Written Word Media, they are making this year a little bit easier on us already. They have compiled a Top 10 publishing trend list for 2017 and I have to say, they are spot on. Take a look at the list below for things you should be looking out for to make this year your most successful yet.
Fiction sales are driven by e-books. The large majority of adult book sales are digital, especially for fiction. So, if that’s the genre you write in you will want to focus most of your marketing power there.
Indie authors and small presses will keep growing. It’s no secret that the “Big 5″‘s market share continues to drop year after year. But, it’s encouraging to know that over 50% of the market share is made up of small presses, indie authors, and Amazon imprints. The good news is that you can drive your own success this year. The bad news is that simply pricing your e-books low won’t alone garner yourself a readership. With all indie authors and small presses pricing their books low nowadays, marketing and visibility is really going to be key this year.
Amazon imprints are dominating. I am getting more and more requests from my authors to submit their work to Amazon imprints. In fact, for many of them it’s the only publisher they would be willing to sign with and I don’t necessarily blame them. In 2016, 7 out of the 10 Kindle bestsellers were from Amazon imprints. If you can’t actually be published by them, Written Word makes a good suggestion- market your books with theirs since they give their own books preferential marketing spots.
Kindle Unlimited will keep expanding. More and more readers are seeing the benefit of the Kindle Unlimited program and Amazon markets the program tirelessly. This will likely affect single unit e-book sales and force more authors to become a part of the program.
Crowding is changing the game. One of the benefits of digital publishing and digital bookstores is that there is endless bookshelf space. Your book can sit up on that “shelf” as long as you want it to. Now, new books not only need to compete with other new books, but with older ones as well. If you have successful backlist books, don’t neglect them- redesign the covers, write new summaries/blurbs, get new reviews, and focus some new marketing dollars/strategies on them too. The more books you have available and easily accessible, the most chances you have at succeeding in a vast e-book world.
Audiobooks will only get more popular. If I haven’t told you this enough already, I will say it again- the audiobook market is continually growing every year. You should always try to make your books available in as many formats as possible.
Marketing will determine success. If you don’t market, then you can’t expect to succeed. The digital age is making it easier than ever for the average person to effectively market their own books. E-mail marketing has always been a popular and effective marketing tool. Also, websites such as BookBub, Freebooksy, and Bargain Booksy are excellent tools as well.
Facebook ads will decline. Facebook ads have become extremely popular in 2016. Their popularity and higher demand has led to higher costs for these ads, which in turn hurts your return on investment. Don’t be afraid to try other advertisement tools this year as well, like Amazon ads.
International audiences are a great place to focus for growth. A great way to expand your audience this year is to reach out to international markets as we are seeing an increased involvement in their readers year after year. International rights can be scary waters to navigate, but the potential is well worth it. There are so many readers outside the US and UK, it would be a shame to not tap into those resources.
Authors will continue to help each other. There is very little in life that can done alone. We are seeing more and more authors banding together and that won’t slow down in 2017. Many authors are starting to co-write books or create box sets together. It also warms my heart to see an author blasting their own social media sites for another author friend. Work on expanding and creating an author support system for yourself this year. After all, we are all in this together.
Here’s to another crazy, but successful, year. Write on!
The more content there is out in the world and the more accessible it becomes, the more people will read or listen to that content. This is true with the audiobook industry. In a January 10th article, Marketwired published some interesting results about library trends for 2016. When I worked directly in the audio publishing world, I constantly saw the rise and power of the library. As more audiobooks were becoming available to them and the more they made those audiobooks accessible to their patrons via electronic borrowing sites, the more sales increased weekly, monthly, and yearly. Now, as a literary agent I continue to see the rise of these sales within libraries and their borrowing sites and it doesn’t seem like it’s going to stop any time soon.
In 2016, there was a huge increase in borrowed audiobooks thanks to digital sites like Overdrive. There was a 34% increase in audiobooks borrowed from local and school libraries’ digital catalogs compared to 2015. The growth is attributed to many things- an increase in digital bookclubs hosted by librares, more people listening to audiobooks (which jumped 67% on Overdrive), more young adult readers using library services, and an increased participation from international and multi-language readers.
The most popular library borrowed audiobooks for 2016 were:
I love finding new resources for publishing news and trends. It’s such an ever changing industry that it’s very important to have reliable (and usable) resources. Today, I came across a new monthly column on Digital Book World called ‘Audience + Insight’ by Andrew Rhomberg of Jellybooks. I’m very excited about this because I think the information that will come out of this column will be immensely helpful for authors, publishers, and agents. It will be information that we can actually all put to good use.
Jellybooks is a company that has recently created a program that you can embed within an e-book and it tracks how readers actually read. It takes all those numbers that digital publishing spits out at you and helps interpret that data. Publishing has become a huge numbers game, but what does that actually mean and how we can use that data to write better books?
That’s exactly what this new column will explore and I can’t wait to see the results. It’s all about understanding the reader and audience better. This new technology is able to tell us what types of readers are engaging with which types of genres, how big the audience is for specific types of books, and what that audience looks like. I can only imagine that astounding, and maybe even shocking, new information will be found.
There also seems like there will be other great information shared on this column as well, so I hope you continue to check it out with me. We are in the middle of a publishing evolution and we can never have enough information. Write on.