We all learn something new everyday right? Well Playaway is new to me…so if you don’t know what it is or would like to learn more come learn with me!
First things first, their website is awesome! And easy to navigate so follow along here if you want to take a look.
Playaway is a pre-loaded audiobook. It gives the user the ability to take it on the go and listen to bestselling audiobooks to new releases wherever they go. And the best part is, you can get it at the library! This device is durable and doesn’t require wifi for use! And if you want to listen in the car and don’t want to put headphones on..no worries the universal jack is compatible with auxiliary cords too!
So visit your nearest library and see if you can take out a Playaway. And more good news! One of our newer audiobooks Savage Row by Britney King is now available on Playaway!
The more content there is out in the world and the more accessible it becomes, the more people will read or listen to that content. This is true with the audiobook industry. In a January 10th article, Marketwired published some interesting results about library trends for 2016. When I worked directly in the audio publishing world, I constantly saw the rise and power of the library. As more audiobooks were becoming available to them and the more they made those audiobooks accessible to their patrons via electronic borrowing sites, the more sales increased weekly, monthly, and yearly. Now, as a literary agent I continue to see the rise of these sales within libraries and their borrowing sites and it doesn’t seem like it’s going to stop any time soon.
In 2016, there was a huge increase in borrowed audiobooks thanks to digital sites like Overdrive. There was a 34% increase in audiobooks borrowed from local and school libraries’ digital catalogs compared to 2015. The growth is attributed to many things- an increase in digital bookclubs hosted by librares, more people listening to audiobooks (which jumped 67% on Overdrive), more young adult readers using library services, and an increased participation from international and multi-language readers.
The most popular library borrowed audiobooks for 2016 were: