readers

The Success of Content

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The more content there is out in the world and the more accessible it becomes, the more people will read or listen to that content. This is true with the audiobook industry. In a January 10th article, Marketwired published some interesting results about library trends for 2016. When I worked directly in the audio publishing world, I constantly saw the rise and power of the library. As more audiobooks were becoming available to them and the more they made those audiobooks accessible to their patrons via electronic borrowing  sites, the more sales increased weekly, monthly, and yearly. Now, as a literary agent I continue to see the rise of these sales within libraries and their borrowing sites and it doesn’t seem like it’s going to stop any time soon.

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In 2016, there was a huge increase in borrowed audiobooks thanks to digital sites like Overdrive. There was a 34% increase in audiobooks borrowed from local and school libraries’ digital catalogs compared to 2015. The growth is attributed to many things- an increase in digital bookclubs hosted by librares, more people listening to audiobooks (which jumped 67% on Overdrive), more young adult readers using library services, and an increased participation from international and multi-language readers.

The most popular library borrowed audiobooks for 2016 were:

  1. The Girl on the Train by Paula Hawkins
  2. All the Light We Cannot See by Anthony Doerr
  3. Harry Potter and the Sorcerer’s Stone by J.K. Rowling

Keep writing, because people are reading. Keep creating audiobooks, because people are listening.

Write on.

The Listening Explosion

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Seeking out audiobook deals seems to be a popular request from many of my authors/clients, if not all of them. I worked in the audiobook industry myself before starting my own literary agency, so I always knew and understood the importance of the audio format and it always warms my heart when I see authors possessing that same understanding. But, there are many authors out there that I speak with that don’t see the value in putting their work into audio and see it more as a waste of time or just too complicated to deal with at the moment. They rather focus on writing new content to be released in e-book and print because that’s where the biggest pay-off tends to be. I totally get that too, but it really pains me to see these authors leave a great opportunity on the table. I often can’t iterate enough why audio is a market that shouldn’t be left untapped. If you don’t listen to audiobooks yourself, of course it’s going to be a lot harder to understand why you should pursue this format for your work. If we don’t understand something, we tend to shy away from it until a ‘better day.’ Well, thanks to The Wall Street Journal, hopefully that ‘better day’ is sooner rather than later.

In a recent article, The Wall Street Journal talks about how audiobooks are the fastest growing format in publishing. In 2015, sales jumped 21% from the previous year in the United States and Canada. In today’s world, it really shouldn’t be a mystery about why audiobooks are becoming so appealing. People are getting busier and busier. With jobs, children, hobbies, and other commitments we rarely have or take the time to sit down with a good book. I know for myself I have a huge list of books I would love to read and I have no idea how I will ever be able to tackle it. I just don’t have the time. Well, that is exactly what is making audiobooks so successful. They are portable and can be listened to while multi-tasking, voilà!

audiobooks

A big part of the listening explosion is due to the availability of digital downloads, rather than bulky physical CD’s. According to The Association of American Publishers, revenue from digital downloads grew 38% in 2015 from 2014. Revenue from hardcover books grew 8%, paperbacks grew 3%, and revenue from e-books actually declined by 11%.

The predictions for 2016 don’t seem be slowing down either. In January/February, researchers found that digital download audio sales were up 37% already compared with the same time period in 2015. Audible is also projecting that their listeners will listen to 2 billion hours of audio, doubling that number from 2014. Looking at these numbers, it really doesn’t make sense for any authors to be missing out on this upsurge.

Smartphones and new technology have been a godsend for the audiobook industry. 64% of adults in the United States have a smartphone, making it very easy to access digital download audiobooks right from the very device they carry with them 24/7. This year, 63% of all cars are being sold with some sort of smartphone hook-up. Listening to an audiobook while commuting literally can’t be any easier.

Both consumers and authors are catching onto the audio trend. In 2015, 35,574 books were published in audio format- an astounding number compared to the 7,237 audio titles published in 2011. Audible’s membership has also grown by 40% last year compared to 2014.

This doesn’t mean people are starting to prefer listening to reading. The reading trend will never disappear. There’s nothing better than holding a great book in your hands and getting lost in it for a few hours. And audio sales aren’t about to make any author the next Daddy Warbucks alone. In 2015, audiobooks sold 81 million units only making up 3% of the 2.5 billion trade books that were sold the same year. Audio isn’t just a convenient medium for busy folks, it’s also been proved to encourage book lovers to actually buy more books. Listeners who use Audible are reported to buy 40% more books in all formats after becoming members. Amazon’s Whispersync sales were also up by 60% in 2015 compared to 2014. The audio bug lights a fire under consumers for more content, increasing the likelihood that they will reach out to other formats as well.

It doesn’t matter whether you listen to audiobooks yourself or not, the truth of the matter is that other people do. More and more listeners are tuning in each year. In the age of multi-tasking, audio is just one small way to give  consumers what they want. Audio also introduces your work to a whole new audience and puts a little extra money in your pocket at the same time. Maybe we shouldn’t be so hesitant after all.

Write on.

Things We Wish We Knew When We Were ‘Writing Virgins’

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With each word, sentence, and paragraph we write we often learn something new- whether we are writing a book, article, essay, or blog post. We learn something new about ourselves, our writing style, the world around us, and the best part- how to write better. But what if we could go back in time and keep all our current knowledge? If we would write our first words knowing everything we know right now? Although impossible, it sounds enticing, right? Maybe we would all be best selling authors and award winning journalists by now. As it turns out, we shouldn’t relish on things we can’t change. Instead we should be thankful for those lessons we have learned along the way that helped us grow into the writer we are today. Hey, at least we aren’t that clueless ‘writing virgin’ anymore.

We don’t only have our own lessons to learn from, but we also have our fellow writers experiences to lean on as well. Recently, Marie Claire sat with author Kate Mosse and talked with her about things she wish she knew before writing her first book. She really seemed to nail down some crucial points and if we can’t take writing advice from a successful author herself, then who can we really trust? Whether you are a veteran writer or a ‘writing virgin’ (go ahead thank me now before you become famous… well, maybe you should really thank Kate), everyone will find something they can relate to or learn from on her list:

  1. You must tackle the blank screen.

As Kate puts it, the blank screen is your enemy. You can’t say you are writing anything until you actually have words on the page. Research, outlines, doodles, and excuses are all part of the writing process but don’t let them keep you from doing the one thing you really need to do- write.

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2. Editing is where success happens. 

Sometimes we get so caught up in the actual writing process because we think that if we have a crappy first draft that we are doomed from ever succeeding. But, editing is really where all the magic happens so let yourself get to that point as quickly as possible. We need time to digest our own stories and often our best ideas come when aren’t really looking for them.

3. Everyone has bad days. 

Every writer has a day (or maybe countless days) when they feel like everything they are doing is wrong and that maybe they never should of started this project in the first place. These feelings aren’t just for you ‘virgins’ out there, everyone has them. Some days you feel awesome and others you may feel completely discouraged. Just know that this is completely normal.

4. Make a plan and stick to it.

You know that feeling when you think you have the best story idea ever and then you get half way through and start to question everything about it? Yes, I know you do. Well, guess what? Don’t do that. Stick it through and keep writing. This is where the editing magic really takes place.

5. Write every day. 

Make sure you are writing something every day. Even if you only have 5 spare minutes one day, write a few sentences. You need to stay in the writing groove to make sure you stay on track.

6. No writer is the same. 

In order to be successful you need to find out what works for you. Every writer has a different time of day in which they write their best or a different writing spot that really gets their creative juices flowing. Just because it worked for one writer, doesn’t mean it will work for you. Stay true to yourself and give yourself what you need.

7. Write on inspiration, not sequence.  

You  don’t need to write your story in order- that’s the beauty of ‘copy and paste.’ If you are itching to write a particular scene, go for it. Writing is supposed to be enjoyable and the more fun you have with it, the happier you will be with the end result. Don’t force yourself into writing something you aren’t into at the moment. There’s always tomorrow for that.

8. Don’t be afraid to fail. 

Every failure leads to another success, so don’t let that get in your way of trying. If your first, sixth, or tenth story completely fails- brush it off (after you treat yourself to a nice big pity ice cream sundae). Something you learned from that experience will help you succeed in the future, I promise (and Kate does too).

Write on.

Why We Should Always Be Writing

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I guess it’s easy enough for anyone to tell that I have been having a hard time keeping up with regular blog posts this summer. My last post was about two months ago- yikes! Life can easily get in the way of some of our simplest and most mundane tasks. Getting back to blogging has been on the back of mind since well… my last blog post. I just never had the right inspiration to lure me away from the pile of work on my desk and into blog writing abyss. There was always tomorrow, or next week, or next month (haven’t I talked about NOT doing this at some point on this blog? Thought so). It didn’t hit me until today that I am missing something vital in my daily/weekly life- writing.

My job is full of reading, but rarely do I get the chance to write. Writing is a beneficial exercise for everyone, whether you are actually a writer or not. It’s one of the only outlets of expression that is truly our own. It’s easier to express your true feelings and track our personal experiences or thoughts on paper, whether or not we ever intend to share it with others. An article published this morning on LifeHacker really helped to drive this point home for me and there was no way I was going to be able to get away without another day of blogging (I know exactly what you are thinking- yes, it does appear to your lucky day). The article talks about the psychological benefits to writing and let’s just say we should all be writing as much as we can.

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-The first thing the article talks about is that regular writing often leads to an improved mood/well-being and reduced stress levels. I know for myself that I feel a whole lot better after each post I write because of that satisfactory feeling that I have created something that wasn’t there before. Writing helps us to express things that we might find a hard time communicating verbally. It gives us a moment to stop and think about how we feel and what we have to say before committing to it, which leads us to their next point.

-Writing helps get us through pain. Many people have a hard time verbally sharing how they feel or talking about tough times they are currently going through. It’s very easy to pretend that everything’s alright, even when it’s not. With writing, it’s very hard to escape our true feelings. No matter how hard we try to hide them, they will eventually come pouring out. Writing is truly a safe haven.

-Writing also makes us feel more positive and gracious when about good things going on in our lives. Just as hard as it is to face the bad things in our lives, we often feel embarrassed to share the good news too for fear of ‘bragging’ or being ‘self-centered.’ But, recognizing our achievements and the positive events taking place in our lives will make us happier people for it. Especially in today’s world, we should never be ashamed to spread some good news.

-Writing clears your mind. We all have a ton of ideas floating around in our heads on a daily basis. Some days it feels as if not a single tiny bit of information more can fit in there. If we continually write about what’s on our mind it relieves our brains from thinking about it any longer, giving our brains/minds more time to think about other things. We are constantly surrounded by sensory overload and we shouldn’t torture ourselves with it any more than we need to.

-When we write, we learn. Not only do we learn many new things about ourselves every time we write, but we also learn new things about the outside world. Every new piece of research you find teaches us something that we didn’t know before and you are most likely teaching someone else something new too, which might just be the best part.

-Writing forms the leader inside of you. There’s no better feeling than knowing that something you wrote about has positively affected someone else. We all have at least a few writers we look up to dearly and can really relate to. Believe it or not, you are likely that writer for someone else too- leading them into a better life one word at a time.

After reading this article it’s safe to say, “I’M BACK!”

Or at least I hope so.

Write on.

Making Writing A Priority

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If you are someone who is lucky enough to call themselves a full-time writer, its very likely that you have already discovered that it’s not as glorious as it sounds. Is it awesome? Yes! But, every job comes with it downsides. Many people envision writers with amble amount of time on their hands, spending their days “writing” in cute coffee shops, connecting with nature on a picnic blanket in the park, or doing “research” on fun vacations or in fascinating museums. Many people assume that writers have a plethora of time available to them to do other things like errands, house cleaning, babysitting, or fun days/nights out with friends because your schedule is so flexible, right?

These writing fantasies couldn’t be further from the truth. When writing is your full-time job that’s exactly what it is- a full-time job. One of the biggest challenges of having such a free-form job is scheduling.  It’s very easy to let other things get in the way of your writing because we all have other commitments: children, spouses, hobbies, chores, errands, and friends. When you don’t punch the clock for a 9-5 job, it’s incredibly easy to keep pushing off the one thing you really should be doing because you have the whole day ahead of you and there’s always tomorrow. But, if you want to keep writing full-time you need to find a way to make writing your priority. It’s way easier said than done, I know that. But then again, there’s nothing glamorous about not getting your work done.

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A few days ago, on Huffington Post’s I NEED COFFEE blog they talked about three really helpful tips for scheduling your writing life:

  1. Find your scheduling method.

You need to find a way of scheduling that works for you. Do you want your schedule to be electronic so you can easily access it from whenever you are? If so, you need to think about what type of tools you want in your scheduling software. There are so many choices out there that if you don’t pick the right one for you, it isn’t going to help. Maybe you prefer to hand write your schedule? Then you need to get an agenda pad that’s easy to use and easy to carry around. You need to find a way to keep it neat and organized or else you will end up missing the very things you started that agenda pad for.

2. Schedule everything, but schedule small. 

If you are getting a scheduling software or agenda to just put down to “Write novel” in it, you are wasting your time. You need to go deeper than that. Maybe give yourself a particular word count to reach, a certain scene to write, or a chapter to complete. Maybe a character or a past event needs more developing, schedule that too. You need to think small when scheduling your day, week, or even month. Anything you do pertaining to your writing needs to be scheduled. It forces you to stay on track and focus on the task at hand. You can worry about everything else you need to do when it comes up on your schedule.

3. Learn to buffer. 

The problem with scheduling is that we can easily get carried away with it. We can become so obsessed with it that we find ourselves scheduling every minute of our lives. That’s why we need to buffer. Leave 15-30 minutes between tasks to breathe. Take a break, get some fresh air, check on your kids, do a few quick house chores, stretch- anything. Going from one task, to the other, to the other will make anyone crazy. You will be much more successful if you buffer your time and take those well deserved breaks.

Write on.

A Case of The ‘Friday Giggles’

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It’s Friday, the sun is shining, and it’s finally 70 degrees outside! Spring has officially arrived and did I mention, it’s FRIDAY?! Friday always calls for a little fun. We work hard all week and we deserve to let loose a little. Well, Bustle came to the rescue again and gave me just the right amount of silliness I was looking for. Today they talked about some strange habits from famous writers and although it’s mostly entertaining and perfect for my “let loose” Friday attitude, we might actually learn something from it as well.

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  1. Get your cardio on. Many famous authors (like J.A. Jacobs, Kurt Vonnegut, and Haruki Murakami) swear by their workout routine and I couldn’t agree more. I know that when I don’t get at least a little exercise in each day, I feel sluggish and tired. It even effects how I feel the next day, until I get around to working out again. Keeping some sort of physical activity built into your day will only help you to keep on top of that ‘to-do’ list.
  2. Keep busy. Franz Kafka swore by exhaustion. I do like my beauty sleep, but I can definitely see the benefit of keeping a busy and regimented schedule. If you give yourself too much freedom, you will become lazy. There will always be the, “I’ll do it later or tomorrow” excuse. Keep yourself busy with work, hobbies, friends/family so that when you do have time to finally sit down and write- you actually sit down to write.
  3.  Pick up a dictionary.  Anthony Burgess turned to the dictionary to help him write some of his scenes. All writers have at least that one scene that they are really dreading to write. Most of the time because they know it’s going to be a daunting task to get it right. Burgess suggests picking up a dictionary and using the words on a random page to write your scene. Not only is it a fun challenge, but you will end up with a unique scene that you never would have written otherwise.
  4. Stand. Thomas Wolfe, along with many other famous writers, liked to write standing up. Sitting down all day is detrimental to our health, so we should all be trying to stand a little bit more anyways. Plus, standing prevents us from getting too comfortable and forces us to focus on the task at hand.
  5. I’m just going to skip #5 and leave you to our own devices on this one. It’s certainly entertaining nonetheless.
  6.  Find your own space. Maya Angelou rented a hotel room in her hometown on a monthly basis and used it for writing. Sometimes we need to separate ourselves from everything else going on in our lives in order to be completely present and focused on our task at hand.
  7. Get off your feet. Authors such as Edith Wharton and Mark Twain preferred to write while lying down. I can’t think of a better excuse to curl in bed with your writing supplies in tow.
  8. Keep your own traditions. Capote held many superstitions when it came to writing and I don’t think he’s completely crazy for it. Sometimes doing something over and over again a particular way (for whatever the reason may be, or perhaps there’s no reason at all) brings comfort and consistency. If you feel good about your actions (or lack thereof) you will most likely feel more confident about the writing you just produced.
  9. Loose the layers. John Cheever and Victor Hugo did their writing in different stages of undress. Not sure if I would practice this method myself, but there surely is a freeing sensation  about being close to your natural state that could very well carry over into your writing as well.
  10. Travel more. Gertrude Stein and Joseph Heller did their best writing on the move. Seeing new places, people, and things will help ignite new inspiration.  I know that I could definitely do better writing on a beach in the Caribbean…

Write on.

Dr. Seuss Turns 112!

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It only seemed fitting on this day, Dr. Seuss’ birthday, to talk about writing a successful children’s book. After all, he was one of the greatest (or possibly THE greatest) children’s book authors of all time. His left an unforgettable mark on society that goes far beyond his writing talents. He is and always will remain a household name. Children (and adults too) still lose themselves in his books each night before bed, they still watch movie adaptions of his work each year, and they ride Dr. Seuss themed rides throughout entertainment parks across the country. Dr. Seuss continually makes the impossible possible, even long after he is no longer with us.

Today I found myself thinking about what makes Dr. Seuss’ work so great. Why are we so captivated by his stories? Why do children of all decades continue to relate to his work? What did he figure out about writing children’s books that many authors are still trying to understand? The truth is, we will never really know. What makes a genius, a genius usually dies with them. For us regular folks, we are left sitting here asking why.

I took what I know about writing children’s books and applied it to Dr. Seuss and his work. And guess what? Each and every one of his books consisted of each and every successful characteristic of children’s writing that I could think of. So, I guess that’s a pretty good place to start.

  1. Make your book timeless.

One of the main reasons Dr. Seuss was, and continues to be, so successful is that he found topics to write about that are completely timeless. Be nice to one another, believe in yourself, don’t be afraid to have a little fun, take chances, and honor each other’s differences are all things that children will always be able to relate to. His characters and illustrations are also timeless. They don’t scream a certain time period or ever look outdated. If one didn’t know any better, they could easily believe that The Cat In The Hat was written just last year.

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2. Your  book needs to be visually appealing. 

Half of the children indulging in these books, don’t know how to read yet. They are listening to their parents, grandparents, or siblings read these books to them. The catchy phrases provide a good source of entertainment, but in order to captivate there needs to be a visual element as well. Dr. Seuss’ pages are filled with all the colors of the rainbow and humorous illustrations. They are tastefully crazy and perfectly match the wild imagination of children everywhere.

3. Keep it simple and straight to the point. 

When children are bogged down with detail, they are likely to stop paying attention or just might simply walk away. Less is better when it comes to writing for children. Each page of Dr. Seuss is only filled with a couple sentences. The words are simple, short, and to the point. There are no unnecessary details and each word helps him to reach his end goal-to entertain and teach.

4. Teach a lesson.

When writing for children it’s important to have a purpose. Children’s brains are absorbent sponges and we should take every opportunity we have to teach them something new or reiterate something they should already know. It can be something simple, like to remember to brush your teeth. Or it can be more complex, like recognizing everyone is different. No matter what Dr. Seuss set out to write, he set out to teach. Each book taught a different lesson that every child could relate to.

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5. At the end of the book, your audience should feel good. 

It’s important that children walk away from books with a good feeling. If the book is too sad or scary, they aren’t going to want to pick up another book anytime soon. We want to encourage reading, not discourage it. This doesn’t mean you can’t deal with some heavy topics, you just need to find a way to make it ‘alright’ in the end. Dr. Seuss knew just how to do this. No matter what you are dealing with, you are guarantee to feel even just a tad bit better after reading one of his books. The rhymes, illustrations, and story lines encourage smiles to form on every reader’s face.

Do yourself a favor and pick up your Dr. Seuss favorite today and give it another read. You deserve to be a kid again every once in a while.

Write on.

The 2016 Publishing Shift

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In any industry, there is such a vast amount of knowledge that you should know in order to be successful in it. Knowing what’s ‘in’, what’s ‘out’, what’s ‘hot’, and what’s ‘not’ is essential. Publishing is one of those industries, for better or worse. It’s exciting to watch the publishing market evolve over time, but it can also leave you staring at your computer screen asking yourself, “Wait, when did that become a thing?” In publishing, trends happen fast and we need to be able to catch them while they are still here. Lucky for us publishing professionals and authors, we have awesome people sifting through this information for us- like the wonderful people at Written Word Media. They have read through all the most important articles (like those by Mark Coker Jane Friedman, and Joanna Penn) about the publishing industry going into 2016 for us. I wish everything was this easy. Here’s the ten most important publishing trends to keep your eye on this coming year:

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  1. The indie market is still growing.

Indie authors make up 20% of the publishing industry- that’s actually a pretty big number it’s only continuing to grow each day. Indie authors have proved that consumers care about pricing. Just because your book is priced low, doesn’t mean you aren’t going to make money. Lower prices entice more readers. Indie’s have pricing flexibility that traditional publishers do not have and that has played a key role to their success.

2. Amazon is asking for better quality. 

Starting February 3rd, Amazon is taking down any books that include any reported typos, grammatical errors, or other mistakes with formatting etc. until the author fixes them. Amazon has been a great outlet for authors to get their work published. Anyone can publish anything they want, which I have always been a fan of. But, that has led to a lot of sub-par books being put out on the market for consumption and readers aren’t happy with that. Would you be happy with a new car that stalled out every couple minutes? I don’t think so. So, why should a reader be happy with a book that has an error every other sentence? It’s distracting and unattractive. To learn more about what will happen if Amazon does this to your book and how you can avoid it, check out the full article for yourself. They give some helpful tips.

3. You need to be mobile friendly.

Almost everyone searches the internet on their cell phones. Smart phone cell phone usage has risen 392% between 2010-2014 and I don’t think that number is getting any smaller any time soon. If your website is not mobile friendly, it’s going to be very hard for your fans to navigate and they are likely not going to come back then they can get their hands on an actual computer. It’s estimated that about 60% of your visitors will be using a mobile device- that’s a lot!

4. Amazon KDP is a love-hate relationship for many.

Amazon is always rolling out new programs for their authors. Some are met with enthusiasm and others… not so much. KDP Select is one of those programs that I keep hearing mixed reviews about. Many authors enrolled in the programs are seeing that burrows are taking place of actual sales, but the marketing efforts that Amazon offers authors in the program are proving to be effective. Authors are seeing that these promotions are increasing sales, as well as burrows. Authors are left to weigh what’s more important to them- the sales or the marketing. Authors who aren’t in the KDP program are left to fend for themselves on the marketing side of things. If you aren’t experienced in marketing, or just don’t have the time, you aren’t going to get as many sales on your own if you can’t put in the initial leg work.

5. Free book promotions sell series.

Offering one of your books for free can be a scary thing. But research has showed that it’s a very effective marketing tool. A Smashwords survey reported that a series (of three books or more) that has the first book free sold more copies than other series. It has also been found that 45-55% of readers who downloaded a free book have gone on to purchase other work by the author. Sometimes a little risk leads to a big reward.

6. E-mail marketing drives sales.

Both publishers and authors are investing more and more time into building their own e-mail lists. E-mail marketing is so effective because you know you are hitting a targeted group of consumers who care about what you have to say and what you have to offer- they were the ones that signed up for your newsletter in the first place.

7. Physical book sales are rising. 

It’s time to focus our attention back on print books, which is why many indie authors are now interested in finding traditional publishers. The rising print market is making it worth it for them, giving traditional publishers the advantage on this one. There really is nothing better than holding a book in your hand and sitting back for a relaxing afternoon.

8. The international market shouldn’t be ignored. 

The United States and Canada only make up 30% of readers consuming e-books. The United Kingdom, Germany, France, Russia, and Italy are creeping closely behind.

9. Coloring and erotic romances for the win. 

Adult coloring books and erotica continue to flood the publishing market. Erotica romances have been hanging in there for a few years now and it doesn’t look like it’s going away for 2016 either. The coloring book trend has proved that maybe we all need to relax a little bit more. We will see more big things for the trend before it dies.

10. Being an indie author has become a choice.

Many indie authors aren’t self-publishing because they can’t get a traditional publishing deal, but rather because it makes more financial sense for them. Readers are starting to realize that and are taking more chances on indie authors. There are so many awesome books out there that aren’t getting the recognition they deserve because they are ‘indie.’ Fortunately for these authors, an important and inevitable shift is occurring. Being an indie author is something to proud of.

That’s a wrap on what’s ‘hot’ and what’s ‘not’ for 2016. Publishers have a lot to learn from the indie world, and vice versa. 2016 is going to be the start of some more major shifts in the publishing industry and I am excited to be a part of it.

Write on.