The Santa Claus of Publishing

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Jolly old Saint James Patterson has returned this holiday season to grant 300 booksellers and owners with a well-deserved holiday bonus. For the last three years, Patterson has donated money to indie booksellers, in hopes of getting more books into more hands. Information to send in forms for bookstore and sellers can be left on the website. As the forms come in, Patterson, himself, reviews the possible candidates on a one-on-one basis. To be considered, the bookstore must have a children’s section and the business must already be in business and be successful.

In 2014, Patterson teamed up with the American Booksellers Association and gathered over $1 million to the first round of recipients. In 2015, he gave $250,000 in bonuses to 89 employees – which was the same dollar amount he gave in 2016 to 149 employees. This year, Publisher’s Weekly confirmed Patterson increased the amount by $100k to $350,000 – giving away bonuses to 300 bookstore employees, especially those who have been affected by hurricanes and wildfires in the past year.

Patterson has even been quoted saying, “These bonuses are my humble acknowledgement of [booksellers’] commitment to putting books into the hands of readers, and I hope these grants make that possible.

During this holiday season, we want to thank James Patterson for helping those who genuinely enjoy their careers to continue doing what they do, as well as help young people get their hands on the books they deserve.

Writing With…

Stephen King:

“The road to hell is paved with adverbs.”

It’s the Most Wonderful Time of the Year

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It’s December 1st, meaning there’s only a month left of 2017. Looking forward to the new year, I have been browsing the prediction of publishing trends for 2018. If you’re stuck on what moves to make next in your publishing career, keep reading this post to see what publishing professionals are expecting to see for 2018!

  1. Digital Fatigue

    With the rise of the use of technology, many dedicated readers are taking a step away from their Nooks, their Amazon Fires, or their Kindle apps on their phone to dive back into the good ol’ days of traditional publishing, specifically paperbacks. Since 2016, e-book sales have dropped 35.9% and Nook earnings have dropped 26%. If you’re a reader taking a break from your cell phone or tablet screen and picking up a good book, I applaud you! If you’re a writer and wondering what to do with your fresh manuscript, looking into traditional publishing might be your New Year’s resolution.
  2. The Rise of Indie & Hybrid Publishing

    Indie publishing has taken over the publishing scene, but so is hybrid publishing right there next to it! From what it looks like, hybrid publishing may be bumping indie style out of the way to take the crown. Authors want to work with professionals who are familiar with the craft of publishing and hybrid publishing provides the professionals from the bigger companies to help the indie publishers make their mark in the world. Just keep in mind the market shares for self-published books is 42%, which is greater than the shares for big publishers at 34%.

  3. Longer E-Book Shelf Life = Increased Competition

    E-books enter a digital cloud and it’s pretty hard to delete them from the internet once exposed. With there being millions of books on the Amazon Kindle app, as well as on other platforms, it’s very easy to get lost in the mix. As a published author, if you’re seeing your sales decline/stagnant, revisit your titles and see what you can do. Maybe a new cover? Book description? Or even utilize some marketing resources to revitalize the title of your book. Or if you don’t see any improvement from there, publish more books! The more books you have available to readers, the better chance you have to get readers to buy.

  4. More Books, Stagnating Readership

    Although 73% of Americans read at least a book a year, there are so many books! “Discoverability” should become your best friend as a writer to help gain more exposure with your titles.

  5. Audiobooks are GROWING

    I saved the best for last! In 2013, 20,000 audiobooks were released. In 2014, 36,000 audiobooks were released. In 2015, valued at $2.8 billion, 43,000 audiobooks were released for the growing community of audiobook lovers! Kindle Unlimited is on the rise, as well, with access to 2,500 audiobooks for a great price!

Writing With…

Helen Simpson:

“The nearest I have to a rule is a Post-it on the wall in front of my desk saying ‘Faire et se taire‘ (Flaubert), which I translate for myself as ‘Shut up and get on with it.'”

Writing With…

Neil Gaiman:

“Remember: when people tell you something’s wrong or doesn’t work for them, they are almost always right. When they tell you exactly what they think is wrong and how to fix it, they are almost always wrong.”

Writing With…

Elmore Leonard:

“Keep your exclamation points under control. You are allowed no more than two or three per 100,000 words of prose. If you have the knack of playing with exclaimers the way Tom Wolfe does, you can throw them in by the handful.”