Whether you’re just the classic book blogger or an author wishing to expand your horizon from writing extensively to reading extensively, book blogging has an advantage on both sides of the screen. If you’re an author looking for some more marketing exposure, there are many benefits to taking the plunge and sending your book around to some of your favorite blogs. If you are seasoned book blogger or book blogger to-be, creating your identity  and review criteria will be key components to building your audience and its success.

Book bloggers get to pick and choose the genre they want to focus on for their blog. The broader the mind of the blogger is, the better chance you have of sneaking your book on their website for a review. By doing this, you can branch out to a new fanbase or a new demographic of readers. If you’re a newer author, going to a more established blog will help your exposure. But, if you’re more experienced, granting your presence to a smaller blog will help them as well. It never hurts to be a Good Samaritan, especially during this ‘season of giving.’ If the blogger has criteria in which they review, see if you meet them and if so, move forward with handing in the application. If not, maybe consider starting your own.

Or indie and self-published authors can really utilize the book blogger or the identity of being a book blogger. An author can become the book blogger. Some authors can take the time to review other books within the genre they feel most comfortable with, especially if their own novel is of the same genre. If you, as an author, wish to grow within your craft but need some guidance, you can always use the blog as a way to review books outside of your comfort zone.