Relinquishing creative control can feel like the end of the world. One cannot simply do everything and have a successful book launch.
- Let your editor edit. You’re paying them to do so. Give them space. Let them work. And if they don’t meet their deadline, let ’em have it. All hell will break loose. Be easy on your editor who’s focusing on the substantive editing. They need to pick apart your story and ask questions. Don’t flip out on them. Take a chill pill.
- Unless you’re designing your own cover, you’ll also need to take a step back and tell yourself: “I’m not the expert.” Give the designer what they need, info-wise. Maybe a little more. Be realistic in your feedback and don’t get irrationally angry if they don’t follow your original request. They may have a marketing tactic or two behind their reasons why. Just ask.
- If you’ve hired PR to help with your marketing, then you need to lay out your terms and conditions to a degree. Once again, you’re paying this person to do a job for you. They’re the expert. Not you! They will treat your upcoming work with TLC and sketch out a marketing plan tailored to a genre and audience. If they don’t, something isn’t being done right. Ensue virtual yelling.
Think of this time away from your work as a vacation. Go to the beach, go for a hike. Drink a nice, cold pina colada. And when you’re notified from any of the people you’ve hired about your book…
Seasons of a book launch, right? That is what we have to understand that each season takes time.