The future of Tik Tok is unclear, however there is no denying the impact it has on small business owners and their work. So promote your work now, and let the people know who you are!
Tik Tok Do’s and Don’ts
Do keep it fun! Tik Tok is a great way to show the fun and humorous side of your brand. So be creative and try to make the viewers smile:)
Do use music. Music is a big part of Tik Tok, especially since the beginning. Viewers are more inclined to finish a video if it is paired with audio…especially when the audio is very popular.
Do shoot vertical. If you shoot horizontal you will get unflattering black bars on the side of your video.
Do use a challenge. There is almost always a popular challenge going around Tik Tok and with the appropriate use of hashtags your video will more likely be viewed.
Do mimic content that’s trending. This doesn’t mean don’t be creative, but by mimicking a popular trend viewers will be drawn to it and continue to watch.
Don’t make an average ad. Viewers are not here necessarily to be sold to. They want to have fun and be inspired. Push the business/product in a fun way without being directly sold to.
Tik Tok is a great way to drive your business. Try and get in contact with influencers or creators that are doing well on Tik Tok in a like-minded way to your business/product. The more humorous and entertaining you are the more likely your video will be shared and liked.
This is not going to say that creating is easy. It takes time and effort just like everything else. So do your research! Look up businesses/products like your own and see what trends are going around. Now more than ever is a perfect time to self promote on digital platforms. Remember, it only takes one video to go viral.