Barnes & Noble recently advertised how they are going to make book shopping easier. There will be a new Nook hitting the displays this holiday season. This updated device will have an automatic brightness adjustment which will sense the area surrounding the reader to make the screen more comfortable to read. Small features like this will help Barnes & Noble stay in the race of a very dominated industry. This would be a great gift for someone who enjoys technology or for the avid reader who might want to have a hand in helping to save a few trees.
The company has developed two new apps to make discovering new books and gift-giving easier: BookGraph and SmartGift.
The first app is BookGraph. It is only available as a desktop app. It is described as an “interactive discovery tool,” essentially showing shoppers a list of books that might interest them. It is meant to increase discoverability for both readers and authors.
The second app is called SmartGift. This app is available on both desktop and mobile devices. Users can send a gift to someone, who can either accept the gift or exchange it for something else of the same price.
The Barnes & Noble gift guide has been updated as well. If you’re feeling extra charitable this season, they are renewing their holiday book drive program in partnership with the Instagram brand, “Hot Dudes Reading.”
Keep in touch on social media with Barnes & Noble with the hashtag, #AllIWant.