Let’s talk about movie trailers. They are utilized to get viewers to come and see a movie which has yet to be released. There is usually a tease of action or a jump scare here or there, a little bit of the plot is explained, and sometimes the main character(s) is introduced. It makes people want to watch the movie and anticipate its release.
That same idea can be put towards book trailers.
If you’re a self-published author, you should consider making your way into book trailers for anticipated books in your series, or maybe a new series for your readers. Just like the movies, book trailers entice potential readers to go out and buy your book. The art of creating a book trailer is a newer platform to use to market your book and there are many reasons you might want to consider giving it a try.
First, we are in a time where visuals have become much more appealing to people and video has a strong influence too. 92.6% reported that visuals are the most influential factor in their decision-making. If the trailer does its job, the viewer is more likely to buy your book.
Another great part about creating a book trailer for your novel is how shareable it becomes. This makes mass exposure more feasible. Even better: it’s easy to share on multiple platforms, so if you’re not tech-saavy – you only have to press a single button and write a quick blurb to share with hundreds of people.
Just like those 92.6% of people had reported earlier, the decision to buy the book or not is made in a matter of seconds if the trailer is captivating enough. A good trailer does the decision-making for you.
Here are some key ingredients to keep in mind when creating your book trailers:
- Keep it short and sweet (60-75 seconds).
- “Professional” quality is better than low quality.
- Include the information about release and where to buy.
- You don’t have to break the bank.
Go ahead now, be the next Stephen Spielberg of book trailers and get on it!
Enjoy this audiobook trailer from Audible UK for the thriller of the year: SILENT CHILD by Sarah A. Denzil!