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The Success of Content

The more content there is out in the world and the more accessible it becomes, the more people will read or listen to that content. This is true with the audiobook industry. In a January 10th article, Marketwired published some interesting results about library trends for 2016. When I worked directly in the audio publishing world, I constantly saw the rise and power of the library. As more audiobooks were becoming available to them and the more they made those audiobooks accessible to their patrons via electronic borrowing  sites, the more sales increased weekly, monthly, and yearly. Now, as a literary agent I continue to see the rise of these sales within libraries and their borrowing sites and it doesn’t seem like it’s going to stop any time soon.

In 2016, there was a huge increase in borrowed audiobooks thanks to digital sites like Overdrive. There was a 34% increase in audiobooks borrowed from local and school libraries’ digital catalogs compared to 2015. The growth is attributed to many things- an increase in digital bookclubs hosted by librares, more people listening to audiobooks (which jumped 67% on Overdrive), more young adult readers using library services, and an increased participation from international and multi-language readers.

The most popular library borrowed audiobooks for 2016 were:

  1. The Girl on the Train by Paula Hawkins
  2. All the Light We Cannot See by Anthony Doerr
  3. Harry Potter and the Sorcerer’s Stone by J.K. Rowling

Keep writing, because people are reading. Keep creating audiobooks, because people are listening.

Write on.

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